If you think print is dead, just take a look around the next time you go to the grocery store or pass by a retail store. You’ll likely see a multitude of large banners, displays, signage, and floor graphics that make an instant impression on passersby. This is because print remains a critical medium for businesses across industries to communicate with customers and clients.
These large-scale marketing materials are a great complement to digital marketing, and they help businesses deliver a consistent brand messaging across multiple channels. They can also grab attention and inspire conversations, which can be a challenge in an age where people tend to scan or skim online content. By combining the immediacy of online advertising with the impact of traditional marketing, large format printing offers marketers an effective and affordable way to capture consumers’ attention.
Unlike digital ads, which can be easily ignored or brushed off by distracted consumers, printed marketing materials engage audiences by creating a sense of urgency and excitement. In fact, a recent study found that consumers are four times more likely to engage with a piece of content when it is printed on a physical surface than when it is displayed on a screen.
Large-scale prints also offer the added benefit of being incredibly versatile. Companies can incorporate them into their branding and communications in a variety of ways, from sharing important company information to inspiring their employees and visitors. This is especially true when it comes to large signage and directional signs, which are often used in office buildings, shopping centers, and event spaces. Using large format printers to create vehicle and window graphics is another great way to spread the word about your business when you’re on the move.
In addition, many of the advances in large format printing have come from a drive to produce eco-friendly solutions that are safe for more environments and are less harmful to the environment. For instance, latex printers are a more environmentally friendly choice than solvent-based ones. Additionally, they can be used in more sensitive environments such as schools and daycares, where standard solvent-based inks are not suitable.
Finally, it’s important to consider the audience when choosing a print size and material. For example, a small custom flag may be ideal if you need to attract attention up close, while an oversized banner will work well if you’re trying to communicate your message from a distance.
The next time you’re in the market for printing, be sure to speak with a partner that specializes in large-format production. They’ll be able to recommend the best products for your needs and ensure that your finished product looks exactly how you want it to. After all, a mistake in your design can cost you valuable exposure and even lead to a loss of credibility with your target audience. In an era where online communication is king, you’ll want to stand out from the crowd with a visual that’s big, bold, and unmissable.
Large format printing projects can be complex and time-consuming. By collaborating with a Salt Lake City printing company, you benefit from their streamlined production process. From file preparation and proofing to printing, finishing, and delivery, they manage the entire workflow efficiently. Their dedicated teams ensure that your project is executed within the agreed timeline, providing peace of mind and allowing you to focus on other aspects of your marketing strategy.